Eye on Digital China

Eye on Digital China

Yearnings, Dreamcore, and the Rise of AI Nostalgia in China

From China’s first soap opera Yearnings to the rise of AI-fueled nostalgia.

Manya Koetse's avatar
Manya Koetse
Jul 07, 2025
∙ Paid

The year is 1990, and the streets of Beijing’s Fangshan District are eerily quiet. You can almost hear a pin drop in the petrochemical town, as tens of thousands of workers and their families huddle around their televisions, all tuned to the same channel for something groundbreaking: China’s very first soap opera, Yearnings (渴望 Kěwàng).

Yearnings tells …

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