📌 About Eye on Digital China — by Manya Koetse

Welcome to Eye on Digital China!

I’m Manya Koetse, sinologist and founder of What’s on Weibo, where I’ve been tracking and explaining Chinese trending topics (with a focus on Weibo) for over a decade.

Eye on Digital China continues that work with a broader lens, looking beyond one platform to explore China’s digital culture, online media, and social trends more widely. The stories behind the hashtags matter — not just in China’s online world, but in understanding Chinese society and its place in today’s world.

If you’d like full access to 12+ years of articles and archives, you can always head over to the original home of What’s on Weibo.

This Substack is the new space for ongoing updates, trend coverage, and reflections for those who prefer to follow along here. Subscribe to stay connected, and thank you for supporting independent coverage.